Since the foundation of Kredyt Bank attention to social problems and care for our clients have always played a major role. This is the reason why we do not limit our interests only to basic business activity. We concentrate on cultural promotion, but we do not forget to give our support to social organizations as well, which could not efficiently work without any help from the outside. We react actively in case of necessity. Through sponsoring or charity activity we support important and active organizations. Every year we commit ourselves in prestigious projects and cultural events.
Because of our engagement and versatile program of support to Polish culture we have been awarded with the Supporter of Polish Culture prize in the Sponsor category by the Minister of Culture.
Sponsoring policy of Kredyt Bank Group and Warta Group
Sponsoring and CSR (Corporate Social Responsibility) play a central role in the communication strategy of Kredyt Bank and Warta Group. These activities create our brand, differentiate it and make it more interesting. Moreover, they increase the sense of belonging to the same context, they strengthen the loyalty of the bank’s and insurance’s clients, they enable identification and competitive position of the corporation. Sponsoring allows us to create our image as an ethical, reliable and socially responsible institution.
Fields of sponsoring activity of Kredyt Bank and Warta Group
We have sponsoring activity in the areas recognised by the public opinion as important and coherent with both the activity of the company and the values represented by Kredyt Bank and Warta Group, i.e.:
Culture and art: financial support can be given to various institutions (e.g. theatres, museums, philharmonics) and to single cultural and artistic events (e.g. drama plays; expositions; films; classical and popular music; film, music and theatre festivals).
Safety, prevention, science and social education: we are involved in projects addressed to specific targets (e.g. pupils). In particular, we actively support educational-prevention projects (conferences, fairs, educational seminars, exhibition, workshops, symposia etc.).
Corporate Social Responsibility (CSR): we support charity organizations, charity projects and in particular projects addressed to others needing help.
General principles of sponsoring policy and CSR
The sponsoring activity is in line with the values of Kredyt Bank and Warta Group.
Kredyt Bank and Warta Group approve and implement a common policy in sponsoring projects. However, in some justified cases it is possible for Kredyt Bank and Warta to sponsor events alone.
Kredyt Bank and Warta do not support projects linked with other brands, projects having political or religious character, aimed at any form of discrimination or at promoting any pathological behaviour, against the law or against the principles of the company.
Kredyt Bank and Warta do not give financial support to privates.
Kredyt Bank and Warta Group initiated an employee voluntary program.
